Cookie Policy

Cookies & Tracking · bamae

Last updated: 12 September 2026

1. What Are Cookies

Cookies are small text files stored on your device when you visit our website. They help bamae.co.uk recognise your preferences, improve your browsing experience, and provide essential functionality. Cookies do not harm your device and contain no executable code.

2. How We Use Cookies

We use cookies to enhance your browsing experience, analyse website traffic, remember your preferences, deliver relevant content, maintain website security, process payments, and comply with our legal obligations under UK GDPR and the Privacy and Electronic Communications Regulations 2003 (PECR).

3. Types of Cookies We Use

• Strictly Necessary: Required for core functionality such as shopping basket, checkout, and account access. These cookies are essential and do not require consent under PECR.
• Performance (Analytics): Help us analyse how you use the website, which pages are visited most often, and where improvements can be made. We obtain your consent before setting these cookies.
• Functionality: Store your preferences such as language, region, currency, and display settings to provide a personalised experience. Consent is required.
• Advertising & Marketing: Deliver relevant advertisements based on your browsing activity and measure campaign effectiveness. We ask for your consent before using these cookies.

4. First-Party and Third-Party Cookies

First-party cookies are set directly by bamae.co.uk to support website functionality and analytics. Third-party cookies may be set by external service providers such as payment processors, analytics platforms (e.g. Google Analytics), advertising networks, and social media plugins. We only work with providers who comply with UK data protection law.

5. Session and Persistent Cookies

Session cookies are temporary and are deleted when you close your browser. They are used to maintain your shopping session and ensure secure navigation. Persistent cookies remain on your device for a set period (ranging from a few days to several years, depending on the cookie type) and enable us to recognise you on return visits and remember your preferences.

6. Specific Cookies We Use

Our website uses cookies for the following purposes: essential website functionality (shopping cart, user authentication, security), analytics and performance monitoring (Google Analytics or similar platforms, with anonymised IP addresses where possible), payment processing (secure checkout sessions via trusted payment gateways), preference storage (language, currency, consent choices), and advertising measurement (conversion tracking, retargeting campaigns). A full list of cookies, including provider names and retention periods, is available via our cookie consent tool on the website.

7. Cookie Consent and Legal Basis

We obtain your explicit consent for non-essential cookies before they are set, in accordance with the Privacy and Electronic Communications Regulations 2003 (PECR) as enforced by the Information Commissioner's Office (ICO). You may withdraw your consent at any time without affecting the lawfulness of processing based on consent before withdrawal. Essential cookies are deployed on the basis of legitimate interest to enable core website functionality.

8. Managing Your Cookie Preferences

You can manage your cookie preferences at any time by using our cookie consent banner (available on your first visit or by clicking the cookie settings link in the website footer) or by adjusting your browser settings. Most browsers allow you to block or delete cookies through the settings menu. Please note that disabling essential cookies may prevent you from using certain features of the website, such as the shopping basket and checkout. Instructions for managing cookies in popular browsers are available at: Chrome (chrome://settings/cookies), Firefox (about:preferences#privacy), Safari (Preferences > Privacy), Edge (edge://settings/privacy).

9. Mobile Device Cookie Management

Mobile devices and apps may use similar technologies such as local storage, device identifiers, and software development kit (SDK) tracking. You can manage these through your device settings (iOS: Settings > Privacy; Android: Settings > Google > Ads) or app-specific preference centres. Mobile browser cookies are managed the same way as desktop browsers.

10. Cookies and Personal Information

Some cookies may collect or process personal data, such as IP addresses, device identifiers, or browsing behaviour. All such data is handled in accordance with our Privacy Policy, the UK General Data Protection Regulation (UK GDPR), and the Data Protection Act 2018. You have the right to access, rectify, erase, restrict processing, object to processing, and request portability of your personal data. To exercise these rights or raise a concern, please contact us using the details below. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

11. Cookie Policy Updates

This Cookie Policy may be updated periodically to reflect changes in our practices, technology, legal requirements, or service providers. The "Last updated" date at the top of this page will be revised accordingly. We encourage you to review this policy regularly. Continued use of the website after changes are posted constitutes acceptance of the updated policy.

12. International Cookie Transfers

Some cookie data may be transferred to, stored, or processed by service providers located outside the United Kingdom. Where this occurs, we ensure that appropriate safeguards are in place, such as UK adequacy decisions, standard contractual clauses approved by the ICO, or binding corporate rules, in compliance with UK GDPR and the Data Protection Act 2018. You have the right to obtain information about these safeguards by contacting us.

13. Contact Information